The new line, called “Bridal by Eloquii”, offers wedding attire essentials that include elegant looks for engagement parties and bachelorette celebrations, as well as bridal showers, rehearsal meals, and the big day.
The line will launch with 50 styles in white and romantic pastels. There are also a variety of luxe fabrics like lace, satin, sequins and tulle. All of these items cost less than $900. Separates that make a statement start at $49 and dresses at $89 while formal gowns start from $299.
“Bridal By Eloquii is for modern, fashion-loving, sophisticated, and non-traditional brides. “We have created the ultimate wedding wardrobe at an affordable price with expert fit and elevated silhouettes,” stated Yesenia Torres (creative director at Eloquii).
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After a flood of wedding-related searches on Eloquii.com in 2021, the launch of the bridal line was requested by its customers. “White dress” was one of the most popular on-site searches. In focus groups conducted with engaged-to-be-married customers, Eloquii customers asked for an entire wedding wardrobe, and shared the sentiment that it was difficult to find modern and statement-making plus size bridal options.
“Our customers have been looking for white dresses on Eloquii.com since years. Search results began to spike right after the new year. We noticed more brides wearing Eloquii dresses for their weddings and realized that our customers were looking for a bridal line. Eloquii’s CEO Mariah Chase said that customers trust our amazing fit, sophisticated design and expert in dresses.
“Getting married is an important milestone in our customers lives. We want to ensure that we offer a wide range of styles to suit all their needs, from the most cutting-edge fashion to the ultimate ‘princess’ gown. We are well-positioned to expand this category of bridal apparel.
Bridal Fashion Week will celebrate the launch of the inaugural Bridal collection by Eloquii. Eloquii will soon introduce seasonal bridal collections.