Goat brand Labs has appointed Genelia Deshmukh, an actor, to be its brand ambassador. The brand’s body and face care products will be endorsed by the actor.
Nutriglow hopes to increase its market share for affordable skincare, haircare and cosmetics. It expects Genelia Deshmukh’s connection with the masses will drive its sales.
Nutriglow will launch a digital campaign featuring Deshmukh as part of the partnership. This campaign is targeted at young women who value natural and organic self care.
Ashish Aggarwal (co-founder of Nutriglow), said in a statement that Genelia is a celebrity who has a following base across different age groups. This includes millennials and GenZ. They see her as a vibrant, young, and bubbly artist. With our products’ goodness from science and nature, the partnership will allow Nutriglow to penetrate deeper into the market.
Shouvik Roy (chief of brand marketing at Goat Brand Labs) said, “Nutriglow, one of our star brands, is emerging as a brand to choose in the natural and ingredient-led cosmetics category. Genelia’s infectious energy and positive attitude are a great match for our “brave” brand. Genelia’s relatable “girl next-door” personality will help us connect with today’s youth.
Nutriglow was founded in 2011 and sells via its website and ecommerce platforms, including Amazon and Flipkart.