The pandemic caused disruption to many lives and businesses. However, it also created major problems in the country because people didn’t put their basic needs and wants first. People learned to be independent “Atmanirbhar” and to meet their own needs. This concept has seen drastic changes since then, with regards to stores, transport and food as well as e-commerce. In order to support the “Vocal for Local” drive, which was announced in 2020 by our Prime Minister NarendraModi, the Government has also come up with several schemes. Transport was the main issue. It was extremely difficult for daily commuters to get around in these times. They had no choice but to use their personal vehicles.
We can all agree that lockdown has pushed digital transportation channels, and the consumption has increased. As they have a wider audience, retailers and brands have seen a greater ROI from digital spending. They can shop online with additional offers and benefits, and have been able to achieve a higher level of customer satisfaction. Organizations/agencies have now started focusing on local audiences, strategizing their brand on the basis of demographic and geographic requirements by building applications especially for public transport.
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It is obvious that India is a country where daily commuters prefer public transport to their private or public transport. This made it easier for them to travel, without having to remember routes numbers, book trips, plan their trip, manage their finances, make bookings, get tickets in advance, budget-friendly trains and buses, and also helped them to remember their routes.
There are many reasons, but the most important is the cost and speed of transport that is affordable and easy to access. This is something that not everyone knows. Although working remotely was once a common practice, this is not the case any more. The times are changing, and offices are reopening. Everyday, events are held and business outings are organized. Many transit apps offer discounts and special offers for daily commuters, keeping in mind safety and health concerns. Not only is it a four-wheeler ride like Uber or Ola anymore, but also two-wheeler bike rentals that are affordable and three-wheeler auto-rickshaws that are more comfortable than just for city commuters. These apps have been a game-changer in transportation, thanks to the availability of coupons, discounts, codes, and cashbacks.
All applications share the common goal of “commuter convenience”. With just a few clicks, these smart mobility services have created a new industry. They recognize the importance of commuters being able to get information anywhere and anytime. The new digital transformational transport industry has allowed passengers to have a better digital experience and also helped brands engage them with their campaigns. The mobile industry has made major changes in the last five years. We have never been more app-inclined than ever before, and digital is the new boom after the pandemic. This unprecedented time has made everyone aware of the importance of self-importance.
The transport industry is taking steps to reduce the time spent waiting in line for tickets. They also offer cashless payments, referral codes, discounted rates, paperless passes, advanced bookings, and on-the-door service. These are just a few of the many measures that they take, not only in urban areas but also in rural areas where connectivity is a major issue. This is a great example of self-reliance and advocating for local services in this new (post-covid) world. McKinsey Global Institute’s 2019 study found that India’s transportation and logistics industry was expected to grow at a CAGR exceeding 10% from $200 billion in 2020 to almost $320 billion by 2025. This may not be true due to the pandemic, but these innovations and additions to digital transportation will ensure India has a bright future.
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